"The Early Years"
Armed with Bachelor of Arts Degree (Magna cum Laude) from TheAmerican College of Applied Arts (London) and Honors in Fashion Illustration from The Royal College of Arts (London), Monisha Jaising launched her eponymous label through the multi-brand retail store, Ensemble in/around 1990. She is one of India's first and foremost fashion designers, and was also one of the first to exhibit and retail through Ensemble. Monisha Jaising is also considered one of the pioneers of Indian Fashion.
In 1989, with a modest mix of dresses, tunics and tailored jackets, she founded her own atelier and instantly made a name for herself among fashion's elite.
Besides selling in cities/countries around the world such as Hong Kong, Kuwait, Switzerland and Denmark, the brand has over the years retailed through prestigious fashion houses like:
Harrods and Selfridges in London, Scoop in New York, Mumbai Se in Singapore and Dubai, Ensemble, Samsaara and Evoluzione in India.
After retailing successfully from prominent boutiques and stores across other continents and home turf alike, the forerunner of Indian designer prêt hit the runways when the country's fashion weeks came into existence in the early 2000s.
"The re-inventor of the Kurti"
In the past two decades Monisha Jaising has established herself as one of the country's most recognized fashion talents; she is credited with reinventing the kurti, an Indian woman's wardrobe staple.
Teaming it up with trousers, shorts and jackets; styling it with a corporate edge or a sporty vibe. Monisha Jaising created a rage with her interpretation of the demure desikurta.
"Introducing bridal wear"
In 2013,Monisha Jaising introduced her line of bridal couture. The relaxed ease of island living coupled with high creativity has always been her design-philosophy. She has applied the same philosophy for her bridal line.
The collection offered a wide range for the bride and her entourage; right from pre-wedding, and wedding rituals till post nuptial parties, encompassing each of the their wardrobe needs. Apart from contemporary Indian wear, the collection offered evening gowns, luxury resort and luxesportwear.
"MonishaJaising's take on Bridal wear"
Monisha believes that there is a new ongoing era in bridal fashion. She rightly says, "It's all about individual and personal style, mixing old with the new, masculine with feminine, sport with glamour. Basically there are no rules. Designing is a lot more fun when there are no rules. You see a lot of women now, breaking the norms of dressing up on their wedding day or at their wedding functions. Hence, I ventured into Bridal couture."
"Her passion for work"
Her colours and designs are inspired by India and her travels to exotic places.
She is extremely passionate about art, music and modern architecture, but "India" has always been her strongest source of inspiration.
She is truly passionate about her work as a seamstress cum designer. She says "I feel so fortunate to be a part of a profession where I love to wake up and run to work every day..." Staying true to this, she is fully involved in the design process, starting with the choice of fabric to the quality of the finished garment.
Monisha has always created for the young, sexy, modern and achieving woman.
Her clothes have a character that is inherent, and not defined by either local aesthetic or global trends.
They are made for confident women who are comfortable in their own skin and who are not looking for external validation.
"Her Design Philosophy"
Monisha Jaising, the label stands for the philosophy that the designer believes in, which is that of luxury expressed in a contemporary, fresh and edgy way.
The brand is marked by the duality of the designer's personality, and includes beautifully cut garments, which are highlighted by exquisitely drawn prints and embroidery.
The finest and luxe fabrics are used in every garment to bring out an amalgamation of intricate techniques and uniquely draped silhouettes.
She says, "I think what women like is that while I make sexy clothes, I understand their bodies. I cut without compromising on the sensual appeal of the garments. I think women should dress in a way that's easy and effortless but never lazy. I have always believed that Fashion can be bought but Style is in your DNA."
The ethos of the label lies in "Redefining luxury" for people all over the globe.
"Flagship, and Stores"
In October 2008, the brand started its first, Flagship store in the prestigious Pali Hill area of Bandra, Mumbai; which is spread over 10,000 square feet. It also has a huge section dedicated as a bridal salon and another exclusive section for evening gowns.
The brand's second store started in May 2012 at the DLF Emporio Mall,VasantKunj, New Delhi; which is spread over 1,200 square feet.
The brand "Monisha Jaising" today…
Today, the multi-dimensional brand encompasses luxury sportswear, eveningwear, bridal couture and resort-wear.
The bridal collection always features traditional silhouettes with a modern twist that emulates Monisha's signature artistic flair. She incorporates out of the box hues with unique drapery to create a slightly daring however "oh-so-wearable" collection. Lace, leather, intricate embroidery on georgette and net, sequined georgette, feathers, digitally printed under layers, cut-out details are highlights of her bridal couture collections. With sensuous sari gowns and swirling lehengas, and mid length kurtas, the collection is the perfect amalgamation of cultural richness and modernity.
The resort-wear echoes luxury, modernity, and comfort. From digitally printed short silk dresses and power jackets to solid colored embellished dresses with intricate stone work detailing; her resort wear collections are perfect for day wear/ a holiday/ a cruise set up.
The range of evening-wear display a ladylike shade. A spectrum of colors to choose from and are seen in varying styles; pieces appropriate for brunch, pool side, bar-side and evening. Timeless A- line dresses and floor length gowns created in luxe fabrics; satin, silk, leather, polyester, each of them being treated and draped differently.
Lastly her luxury sportswear line consists of polo t-shirts, crew neck t-shirts, jumpers and track pants which have always been a favorite among her clients. Each piece from this line has a unique embellished motif, which makes the piece ethereal.
To buy a "Monisha Jaising" is not to buy solely into seasonal excitement, but is to make a permanent and extremely luxurious aesthetic move! Known as the princess of "Bohemian luxe" and the "Inventor of the Kurti", Monisha Jaising completes 25 plus glorious years in the fashion industry this year…